Outreach and Recruitment Toolkit

The Outreach and Recruitment Toolkit is a comprehensive marketing, engagement, and referral package designed to increase awareness, accessibility, and participation among birth parents and referral partners. The toolkit includes social media campaigns, educational videos, email templates, downloadable outreach materials, customizable landing pages, referral partner packets, awareness presentations, and messaging guides built around trauma-informed and stigma-reducing communications principles.

Resources are tailored for adoption agencies, attorneys, healthcare providers, hospitals, child welfare organizations, clergy, and community partners, providing clear pathways for introducing support services and making referrals. Messaging is designed to normalize help-seeking, reduce barriers to participation, create psychological safety, and move individuals through the engagement continuum from awareness to sustained involvement.